(1) Click on the Wrench icon in the right-top corner of Chrome to customize and control Chrome. Then, click on Options menu item from the menu that appears.
(2) Now click on Under the Hood option from the left sidebar on the next page. Thereafter, on the new page that appears, click on Content Settings button under Privacy section.
After selecting one of the above two options, as desired, simply close this page, since your changed options are automatically saved and there is no Save button to click.